“Positive tourism” is what we call sustainable tourism practices that attracts peace-loving yogis that seek to be the change in the world through their personal holistic and spiritual practice and their environmentally-sustainable diet and lifestyle. They want to form like-minded communities and share their knowledge with others while preserving local cultures and assimilating local practices. In other words, this kind of tourists seek mutual respect and environmental concern.
Despite its recent popularity, we have always believed Portugal to be a potential holistic destination in Europe. In 2017, the number of foreign tourists visiting Portugal rose nearly 12 percent to a record 12.7 million people, contributing to the once-bailed out country’s strongest economic growth since 2000. (Reuters, 2018*) A large number of people are also moving to the country to live as digital nomads while absorbing the beautiful nature and weather the country provides. Portugal being a member of the European Union fulfils the standard of many. As it attracts people who seek to connect with nature and unwind, there is a potential for the yoga and holistic industry to grow. In fact, the number of retreats and yoga retreat centres in Portugal is rapidly growing!